Before you build a landing page, you need to consider your results. Do you want to promote an event? Do you want to sell a particular product or service? Do you want to create your email list? You need to know what you want to achieve from your landing page. Define your strategy for attracting […]
Approximately 87% of online marketers make use of video content within their digital marketing plan. If you are in the remaining 13%, you have come to the right place. But, even if you fall under the category of 87%, you can check out the basics and advanced aspects of video marketing and how to make […]
Are you looking forward to choosing the ideal color scheme for your brand? Do you want to make use of the best colors on your business logo and website? This article will highlight the design tips for choosing colors wisely for your website and logo. You need to understand the psychology of colors and how […]
The purpose for which you are making the website is the most important point to take into consideration in this particular regard. This is like a mission statement, if you will. It is supposed to spell out why the website in question exists to begin with. The purpose could be anything such as education, service […]
Both social media and SEO fall under digital marketing. Both these strategies come under the awareness of a brand and can be used to generate leads. However, there are basic differences between the two: 1. Audience and intent Social Media You get a lot of information about your audience on this channel but no clarity […]
Current digital marketing trends keep coming up like mobile user experience, voice SEO, AMP, etc. If you miss out on any of these elements, your marketing campaign won’t be a success. If you want a competitive edge over other brands, you need to use the latest tools like log analyzers and website crawlers. What are […]
We live in a world right now where everyone is hooked to their social media screens for most of the day. No wonder it is the most fast-evolving platform with trends changing every other day. Let us look at some of the dominating trends for this year: 1. Social media has emerged as a major […]
The eCommerce landscape has been rapidly changing over the past few years. The eCommerce sector has witnessed a lot of growth even post-pandemic. There have been noticeable growth trends that show that the future of eCommerce is bright and exciting. We will analyze these trends for you so that you can get ideas to grow […]
Your business website can have the best design or most engaging content, but if the loading speed is slow, all your efforts will go in vain. If your business website takes anything more than 2-3 seconds to load, you will lose your website visitors. But do you know what elements are killing your website? Here […]
Are you convinced enough that your brand’s social media content strategy is generating enough leads for your business? Is there any scope for a better return on the investment in your brand’s social media marketing? Only a proper social media audit can answer these questions. What is “Social Media Audit”? Social media audit is analyzing […]
Leaders and marketers have provided a new life to the word full-funnel marketing. In the last year, numerous small and big organizations have traveled back to their basics for spurring sales and demand. Various have implemented and planned numerous funnel campaigns. Several client outreach professionals happen to be anticipating its enhanced role within business strategy. […]
WordPress is one of the best website hosting platforms and powers around 39% of all websites on the internet. It is mostly the platform of choice for users all around the world-be it beginners or professionals. But with such a popular platform, the chances of making blunders are high. Do you want to avoid all […]