January 19th, 2023 by esigners
Search intent refers to the purpose or goal behind a user’s search query. It is the reason why a user is searching for something online. Understanding the intent behind a search query can help improve the relevance and usefulness of the results that are returned.
Also termed as user intent, search intent is one of the reasons that a person looks for something online. Understanding search intent can help businesses and website owners create content and optimize their online presence.
According to the recent semantic search updates from Google, like RankBrain and Hummingbird, there were notable adjustments made to the Google algorithm. Google looks at every search query and attempts to acknowledge the intent of the user.
-Do the users want to know something?
-Are they seeking a particular website?
-Would they want to try or purchase a specific service or product?
Google answers all of these queries and delivers the ultimate results for satisfying the users’ needs. If the content suits the search intent, the person can stop the searching process as they have everything they require on a single page.
The Importance Of Search Intent For SEO –
The more you acknowledge the intent of an user, the better kind of content you can develop. Accepting search intent enables you to build content that:
-It makes the user take immediate action
-Answers to the queries of the users
Google uses search intent to help rank content on the search engine result page. Search Intent optimization is a task of supply and demand.
You provide(supply) the content what users search(demand). Here quality works better than quantity.
Types Of Search Intent-
There are five distinct kinds of search intent. They often overlap, but understanding the five necessary categories is essential to utilizing search intent for optimizing the content.
Navigational Search Intent:
Navigational search intent refers to the situation when a user is seeking a particular website. The user is fully aware of where they want to go, but it is likely simpler for them to look into Google rather than one thing to type into their address bar. Facebook, YouTube or Twitter are the examples of navigation search intent.
Informational Search Intent:
It is the most common type of Search Intent expressed by users. Information on search intent refers to that request when a user seeks information: “What is the world’s most expensive hotel?”, “How to book rooms in the world’s most expensive hotel?” These are some examples of informational search intent. More than 80% of web searches are informational.
Commercial User Investigation:
The user wants to purchase a particular service or product, but they have yet to decide on one specific product. They are most anticipatedly researching the available options in this case. They are looking forward to access additional informations that include comparisons, reviews and product guidelines. It is an example of a commercial user investigation.
Transactional Search Intent:
If the user is looking forward to purchasing something and knows the exact thing they want to buy, they can find the particular store where they can purchase the items. “Buy cardamom” or “Buy shoes” is one example of transactional user intent. Here the user already knows what to buy and your content shows them the sellers they are looking for.
Location-Based Search Intent:
It is one of the search intent that demonstrates that multiple local searches are truly commercial investigations. Other examples could be “cheapest residential areas near me” or “restaurants near me.” Here users search for location-based results. Local SEO helps them a lot to get results for their queries.
These are about the five kinds of search intent. Start applying them to your Search Engine Optimization strategy.