ATL, BTL and TTL Marketing – Definitions And Examples

November 9th, 2020 by esigners

The words ATL and BTL happened to be initially utilized in 1954 when Proctor and Gamble started paying advertising firms independently (plus at a separate price) from different suppliers. The latter dealt with further direct promotional ventures. In conclusion, broader marketing remained separated from direct marketing. The word TTL happens to be a relatively new […]