Blog
How to Create High-Converting Landing Pages for PPC Campaigns
June 17th, 2025 by esigners
Pay-per-click (PPC) advertising is a dynamic and competitive arena where the goal is to secure top ad placements for relevant user searches. Advertisers pay a fee each time their ad is clicked, making strategic alignment and optimization crucial for success. Aligning PPC ads with landing pages Users can always get lost – even on the […]
How Content Marketing Drives Sales
March 11th, 2025 by esigners
Just think of your business as a flourishing garden that is replete with vibrant and diverse flowers and each of them represents a supposed customer. However, you do not want it to be just any garden – you want it to inspire awe in everyone who catches a glimpse of the same. Content marketing can […]
How to grow from 1k to 10k followers organically
February 11th, 2025 by esigners
Once upon a time, social media was meant to be engaged with and used just for fun. However, now it has become a key marketing and branding tactic – in fact, it has been that way for quite some time now – which is being used by every business out there. You might think that […]
Importance & Benefits Of Influencer Marketing
November 12th, 2024 by esigners
You might not know this, but every dollar spent on influence marketing brings companies an increased return on investment (ROI). So, in case you are not sure about working with such influencers you might want to think again. If you can plan your influence marketing campaigns well not only will it help you save money […]
How To Future-Proof Your Content From Google AI Core Updates?
May 18th, 2024 by esigners
The first half of 2024 is on its way to an end and the relationship between content creators and search engine algorithms has become complex to a level that had not been anticipated earlier. Now that Google has introduced its Core March Update it is expected that the dynamics of online visibility will undergo a major transition. This will create both opportunities and challenges for those who are engaged […]
How Product Videos Impact Your Ecommerce Sales?
December 13th, 2023 by esigners
Are you looking to edge past your rivals in terms of online sales? There is one opportunity that tends to be overlooked by a lot of marketers and that is adding videos to their retail listings and product pages. Customers visit online shops with the intent to shop and if you want to tell them […]
Long-form content and its benefits
September 11th, 2023 by esigners
In the digital landscape these days, content is king and marketers are always looking at the most effective ways in which they can engage their audience. Long-form content which usually means articles, guides, or blog posts with at least 1000 words has become a formidable strategy in this particular context. There are several benefits of […]
Common Instagram Marketing Mistakes
August 11th, 2023 by esigners
Instagram has over a billion active users and so if you are not on that platform you can find it hard to grow your business. However, there are also some mistakes that you must avoid over here. Buying likes and followers This is a common mistake that people make on Instagram. If you find any […]
Advantages and Disadvantages Of PPC Campaign
May 11th, 2023 by esigners
Are you thinking if PPC (pay-per-click) advertising would be right for your business or not? The thing with PPC advertising is that it can be one of the strongest assets of your marketing strategy as such. However, it can also be one of the biggest wasters of the marketing budget. The success – or the […]
Four key steps of conversion optimization
April 17th, 2023 by esigners
The process of conversion optimization could be defined as a process whereby you turn a casual internet user to a paying user. It is getting someone to do what you want them to do on your website such as buying a product or subscribing to your email list. There are five basic steps in this […]
