Instagram has over a billion active users and so if you are not on that platform you can find it hard to grow your business. However, there are also some mistakes that you must avoid over here. Buying likes and followers This is a common mistake that people make on Instagram. If you find any […]
Are you thinking if PPC (pay-per-click) advertising would be right for your business or not? The thing with PPC advertising is that it can be one of the strongest assets of your marketing strategy as such. However, it can also be one of the biggest wasters of the marketing budget. The success – or the […]
The process of conversion optimization could be defined as a process whereby you turn a casual internet user to a paying user. It is getting someone to do what you want them to do on your website such as buying a product or subscribing to your email list. There are five basic steps in this […]
YouTube channels are all about new subscribers and one of the processes to measure your success on YouTube is through the number of subscribers your channel has. With more subscribers come more views and likes for your videos. Posting frequent videos comes with a large impact on the count of your subscriber list because the […]
Are you thinking of a marketing strategy for your new business? Do you want to learn why social media should form the core part of your marketing strategy? Read the benefits you need to know. Some of the benefits are: Round-the-clock availability Able to manage conversions Enhanced awareness of your brand Cost-effective digital advertising Benefits […]
Approximately 87% of online marketers make use of video content within their digital marketing plan. If you are in the remaining 13%, you have come to the right place. But, even if you fall under the category of 87%, you can check out the basics and advanced aspects of video marketing and how to make […]
Current digital marketing trends keep coming up like mobile user experience, voice SEO, AMP, etc. If you miss out on any of these elements, your marketing campaign won’t be a success. If you want a competitive edge over other brands, you need to use the latest tools like log analyzers and website crawlers. What are […]