May 11th, 2023 by esigners
Are you thinking if PPC (pay-per-click) advertising would be right for your business or not? The thing with PPC advertising is that it can be one of the strongest assets of your marketing strategy as such. However, it can also be one of the biggest wasters of the marketing budget. The success – or the failure – of your PPC campaign depends on the amount of time, money, and energy that you can dedicate to the same. This is why here we would talk about the cons and pros of such a form of advertising. So, if you are ready let us get started with it.
The advantages of PPC campaigns
Following are the advantages that you get from a PPC campaign:
Every business owner wants to maximize their ROAS (return on ad spend) and PPC advertising can be a highly effective method to achieve such a goal. As opposed to traditional print advertising PPC lets you select the way you want to set up your campaigns – this way you are charged only when someone clicks on your ad.
Unlike SEO (search engine optimization) PPC is a quick way of getting your website across to a wider audience. If you are working on optimizing your content for the search engines you would know how painfully slow SEO is when it comes to driving organic traffic to your website. A major advantage of PPC campaigns is that you can make minor adjustments to them so as to maximize their effectiveness. With PPC campaigns you are capable of targeting each one of your ads to a specific audience. PPC ads can be set up easily and in little time as well.
The disadvantages of PPC campaigns
Following are the issues with PPC campaigns that you need to be wary of:
In a few ways, PPC advertising could be a victim of its own success. It is such a popular method of marketing that there can be rather fierce competition for the popular keywords. Online audiences have become more aware digitally and this is why there has been a trend among people to regard PPC ads with a certain degree of cynicism.
The unfortunate thing about creating a successful idea for a PPC campaign is that you have won only half the battle. Once you can get people to come to your website you still need to provide them with compelling reasons to buy from you. It is true that PPC is an easy form of digital marketing when it comes to getting started with the same – most of the platforms are pretty easy to learn. However, there is a difference between doing something and being able to do it properly.
One of the biggest problems that people face with running PPC campaigns successfully is that they tend to turn things on auto pilot and then hope that the best will happen. They do not set aside a few minutes every day to check how well their ads are doing. Instead, they make a new ad, start to run it, and forget it till the time they see the money that they have spent on it. This is a reason why so many companies – both small and large – waste lots of money each year on ads that could otherwise have been so effective.