Blog
Long-form content and its benefits
September 11th, 2023 by esigners
In the digital landscape these days, content is king and marketers are always looking at the most effective ways in which they can engage their audience. Long-form content which usually means articles, guides, or blog posts with at least 1000 words has become a formidable strategy in this particular context. There are several benefits of […]
Common Instagram Marketing Mistakes
August 11th, 2023 by esigners
Instagram has over a billion active users and so if you are not on that platform you can find it hard to grow your business. However, there are also some mistakes that you must avoid over here. Buying likes and followers This is a common mistake that people make on Instagram. If you find any […]
10 reasons your website needs a redesign
July 18th, 2023 by esigners
In this digital age, your website works more as the face of your business. It is quite often the first point of contact for your potential customers and also plays an important role in determining how they perceive your brand. If your website happens to be outdated, slow, or does not meet their expectation, it […]
The most comprehensive SEO checklist
June 27th, 2023 by esigners
If you have an online business and your website is not appearing on search results, it can be disastrous for your enterprise. Having online presence is commendable but if people cannot discover your product/service then SEO (search engine optimization) could prove to be vital for you. There are a few things that you can focus […]
Advantages and Disadvantages Of PPC Campaign
May 11th, 2023 by esigners
Are you thinking if PPC (pay-per-click) advertising would be right for your business or not? The thing with PPC advertising is that it can be one of the strongest assets of your marketing strategy as such. However, it can also be one of the biggest wasters of the marketing budget. The success – or the […]
Four key steps of conversion optimization
April 17th, 2023 by esigners
The process of conversion optimization could be defined as a process whereby you turn a casual internet user to a paying user. It is getting someone to do what you want them to do on your website such as buying a product or subscribing to your email list. There are five basic steps in this […]
How to use ChatGPT in SEO?
March 10th, 2023 by esigners
If you want to know whether ChatGPT can be used for SEO (search engine optimization) or not the answer to the question would be yes. You can indeed use this platform and the content that you get from over there to reference a site naturally. However, you also need to understand in this particular context […]
The importance of SSL certificates in SEO rankings
February 17th, 2023 by esigners
Google has at least 200+ factors that it uses for the purpose of performing its search engine rankings. It considers them actively before it places any website on its SERPs (search engine results pages). Despite knowing this it is rare for SEO (search engine optimization) experts to know the way that specific algorithms function in […]
A Complete Search Intent Guide
January 19th, 2023 by esigners
Search intent refers to the purpose or goal behind a user’s search query. It is the reason why a user is searching for something online. Understanding the intent behind a search query can help improve the relevance and usefulness of the results that are returned. Search Intent- Also termed as user intent, search intent is […]
Web 2.0 And Web 3.0 – Ultimate Comparison
December 8th, 2022 by esigners
The web has come a long way since the beginning of early ’90. The initial version was Web 1.0, predominantly utilized for sharing information and interacting with users. In early 2000, Web 2.0 came into the picture, allowing user-generated collaboration and content. The next generation is known as Web 3.0, which is beginning to take […]
