Guide To Social Media Audit

October 8th, 2021 by esigners

Are you convinced enough that your brand’s social media content strategy is generating enough leads for your business? Is there any scope for a better return on the investment in your brand’s social media marketing? Only a proper social media audit can answer these questions. What is “Social Media Audit”? Social media audit is analyzing […]

Full Funnel Marketing: Stages and Examples

September 1st, 2021 by esigners

Leaders and marketers have provided a new life to the word full-funnel marketing. In the last year, numerous small and big organizations have traveled back to their basics for spurring sales and demand. Various have implemented and planned numerous funnel campaigns. Several client outreach professionals happen to be anticipating its enhanced role within business strategy. […]

8 WordPress Mistakes To Avoid And Fix Them

August 19th, 2021 by esigners

WordPress is one of the best website hosting platforms and powers around 39% of all websites on the internet. It is mostly the platform of choice for users all around the world-be it beginners or professionals. But with such a popular platform, the chances of making blunders are high. Do you want to avoid all […]

Core Web Vitals Becoming Ranking Signals

July 4th, 2021 by esigners

It is essential to keep an account of the experience of the users when they browse websites. For this purpose, specific metrics are user-facing and are based on the rate of response, visual stability, and speed of the websites. These metrics are the Core Web Vitals, and they help measure the users’ experience on the […]

Impact Of AI On SEO

March 8th, 2021 by esigners

Digital Marketing is considered as an important tool for boosting businesses as it assists in gaining the attention of the customers. Over time, the industry has witnessed the utilization of various tools for overcoming the challenges within the domain. Lately, artificial intelligence has emerged as a crucial tool within this area. Once connected with concepts […]

10 Exciting Facebook & Instagram Trends You Need to Know

January 4th, 2021 by esigners

One of the biggest Facebook trends for 2021 is that Facebook Live is back in favor. The usage of this particular feature of the social media giant has seen a year-on-year increase of 26.8% in the second quarter of 2020 compared to the same period of 2019 and it’s expected that this trend will continue […]

10 Essential Branding Steps to Follow When Starting a New Business

December 5th, 2020 by esigners

When you are trying to build a brand from scratch the first step that you need to take is to define the purpose of the same. The purpose of your brand is the very reason why your brand exists in the first place. Remember that there is more to this than the traditional business reasons. […]

ATL, BTL and TTL Marketing – Definitions And Examples

November 9th, 2020 by esigners

The words ATL and BTL happened to be initially utilized in 1954 when Proctor and Gamble started paying advertising firms independently (plus at a separate price) from different suppliers. The latter dealt with further direct promotional ventures. In conclusion, broader marketing remained separated from direct marketing. The word TTL happens to be a relatively new […]

Benefits of Custom Website Design For Business

October 3rd, 2020 by esigners

All of us utilize the internet practically daily. We choose the web to communicate, gather information, be entertained, complete various tasks, socialize, share files, buy or sell items, education, stay updated with what’s happening, learn, and various other purposes. Websites signify the webpages where we navigate or do what we want on the web. Websites […]

A Professional Website: 6 Things It Should Have

September 10th, 2020 by esigners

Designing a professional website doesn’t exactly have to be a daunting process, provided, you’re aware of the elements that a business website should have – without fail. Offered below is a rundown. Focus on the Experience Your visitors’ experience on your website can be crafted way before the website is actually designed. Even before you’re […]