The importance of web design as an SEO-friendly tool transcends mere aesthetics. As you keep reading this piece, you’ll actually find out what we mean. Now, SEO friendly web design can very simply be described as a process of crafting websites that can be easily crawled, understood and indexed by the search engines. The very fundamental defining equation between web design and SEO friendliness – is – of course – the HTML code. The search engines are not capable of interacting with websites as humans do. It’s the HTML code which provides the signals to these search engines to understand how well a particular website is structured and eventually crawl and index it.
Some of the integral parts of the “structure” that we are speaking about are Accessibility, Internal link structure, User Experience, Site Structure and On-Page SEO Optimization. As has been stated earlier, the look of the website governed by its font, colors etc is not something the Search Engine takes into account while crawling or indexing your website.
Make sure that your website is properly accessible by the optimizing your Robots.txt, checking and eliminating crawl errors by using efficient tools, submitting and optimizing your XML sitemap and using a canonical URL. Do not forget to:
Specify your pages to Google by setting a preferred domain
Using Alt Text for Images
Add special tags to your HTML Code to facilitate structured data markup
Internal Link Structure
You can improve your internal link structure by ensuring that all your important web pages are directly linked to from your home page. By doing that you would be able to ensure improved crawling and indexing, direct traffic to the most important web pages, topic relevancy and better SEO.
Several factors that determine whether or not your users would like to stay on your page. The very first thing that you would want to remember is the fact that they don’t like to wait. Your website should load in seconds. They shouldn’t have to wait eternally to access the website in the first place. Now, the ideal time within which the website should load is 3-4 seconds. It is not easy to beat or equal this speed but the idea is to keep the time as low as possible.
On-Page SEO Optimization
“On Page SEO” is all about optimizing all your web pages for search engine rankings. It can be your home page or your blog or your landing pages – no page included in your website is beyond the scope of On Page SEO.
So make sure you’re working on your H1, H2 titles, the visuals of the pages to ensure due optimization of the web pages.