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Online Marketing Through Video

July 10th, 2022 by esigners

Approximately 87% of online marketers make use of video content within their digital marketing plan. If you are in the remaining 13%, you have come to the right place. But, even if you fall under the category of 87%, you can check out the basics and advanced aspects of video marketing and how to make the most out of it.

What do you mean by video marketing?
Video marketing is the application of video to promote or market your brand or provide on digital channels. In other words, when you make use of video to promote your brand, service, or product, educate your current and prospective customers, interact with them and engage on social media channels, you are making use of video marketing.

What is the reason behind video marketing gaining importance?
It is not only the businesses that are inclined towards making use of video marketing. Clients are more willing to receive marketing messages in terms of video too. More than 50% of customers choose video over other kinds of content from a brand or business.

Video marketing has revolutionized how businesses connect with their customers. They have transformed the way a brand markets, customers shop, and the way customers consume the product or service. It defines the way service teams maintain their relationship with customers.

Brands make use of videos on their landing pages for explaining how their product and service work along with their benefits. They use videos on social media for engaging with their audience. Videos are also used on blogs for retaining more readers.

The development of a video marketing strategy
A video marketing plan or strategy is not just about putting a video to promote your offering. It includes careful development selection and placement of videos as assets or in the existing marketing strategies to make the most out of it. Before you discuss how to create a video marketing strategy, you need to know the types of video content you can use.

What are the types of video content?
Video content applied in video marketing plans includes but is not limited to:

  • Testimonials: Testimonials refer to the videos of happy and renowned customers of the organization expressing their values and appreciation and good experience with the organization. This assists in boosting the confidence of possible customers.
  • Product demo: It is a type of video that explains the unique selling point, features, and advantages of the products. It is created in such a manner that highlights the utility of the product and explains what customers will get after buying the product.
  • Explainer videos: Explainer videos are generally used for answering the frequently asked questions associated with the offering.
  • Interviews: Interviews incorporate asking questions on a specific topic to a thought leader and posting the video online.
  • Event videos: These videos incorporate the highlight of an event and generally forms the primary part of the event marketing strategy.
  • Webinars: Webinars, also known as website-based seminars, refer to video conferences where the host makes use of the internet for connecting with the audience of listeners and viewers globally and talk related to a particular topic.
  • Vlog: Vlogs, also known as video versions of traditional blogs or video blogs, help a business execute marketing strategies by using videos.
  • Talks and presentations: Talks and presentations include publishing recorded videos of talks and presentations someone associated with the organization has delivered, attended, organized, or was a part of. They are one of the most sought-after video content on the internet.
  • Tutorials: Tutorials refer to the videos for teaching the customers the problems of the offerings or other offerings that the businesses are affiliated with.
  • Live videos: These are videos associated with the brand or offers that are live streamed either to highlight something essential or to communicate with the customers directly.

There is a lot that goes into making successful video marketing. Planning the audience and the process and engagement reach is an essential part. Determining your goals, planning your videos, developing your videos, and marketing your videos are the steps that can help your brand get more traction to fulfill its goals.

In this area where video marketing is dominating the digital world, you can see examples of video marketing each time you access your social media account or open a SaaS website you utilize for work or just look through YouTube. Explainer videos, social media campaigns, vlogs, and live videos are some of examples.

We cannot undermine the importance of videos in marketing and the process of video marketing as a whole. If you want to make use of videos for marketing your products or services, make sure to research before you publish.

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