Lead Generation Through Content Marketing

June 14th, 2019 by esigners

The advent of technology has redefined the way leads are generated today. Gone are the days when businesses could solely rely on cold –calling or word of mouth for lead generation. In the digital-driven era, content marketing has emerged as one of the potent ways to earn leads. Let us explore ways in which businesses can generate leads through content marketing.

What is Successful Content Marketing All about?

At the heart of successful content marketing – is – of course – good content. “Good content” is anything which is backed by the following qualities:

  • Is designed for the specific audience targeted by you
  • Engaging in nature (which is capable of fostering a certain degree of interest among readers)
  • The content should not only provide readers with information but tell them how to leverage that information
  • Data-rich

Now, knowing what exactly would interest your readers isn’t really an uphill task. However, you need to know what works and what doesn’t. Polls, surveys, interviews and Google’s keyword Planner are a few effective tools that will help you gauge largely what your audience likes or dislikes or plain wouldn’t be interested in.

Promoting your Content

Only creating good content will not really be of any help. You have to explore reliable, effective and relevant promotional tools as well. Here’s a look at a few of them:

  • Influencer Marketing
  • Organic Search
  • Paid Promotion
  • Syndication

What about Conversions?

Don’t expect to generate leads overnight. Even after you have zeroed in on the promotional vehicles, there is the immediate need to decide on your conversion funnel as well. Start off by distributing the Call-to-Action buttons wherever you’re present—blog, website etc.

Add social media buttons to encourage visitors to share your content. Send follow-up e-mails to establish personal connections with your leads.