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Branding On LinkedIn: 7 Subtle Tweaks That Build Authority Fast
July 22nd, 2025 by esigners
Many professionals, early in their careers, utilize LinkedIn as an online platform to showcase their resumes and attract top job opportunities. However, little do they realize that their brand becomes most evident when they are not there in conversation. To craft a digital presence that effectively represents you on LinkedIn, you must share your values and story on the platform. The time has come now for all founders and executives to perceive it as a strong stage. If you wish to build a personal brand on LinkedIn, you must tell your unique story.
Polishing your profile and defining your brand
Your LinkedIn profile is your initial digital door – one that makes the first impression, the handshake that comes before the actual handshake. Just rewrite your headline and update your banner, and you will see a marked change in the way people engage with your profile. Are you looking to strengthen your presence or just getting started on LinkedIn? In both these cases, you should start by zeroing in on the values that define you the best. Write a few words that align with the way you want others to perceive you. Try to incorporate those into how your headline sounds, the “About” section reads, and your profile photo feels.
Leading with your story
This is an extremely important tip for founders and CEOs (chief executive officers), and so they must take note of this one. If you are either one of these, you should realize that you carry greater power than you think you have. A lot of leaders underestimate the impact they can make by showing up online regularly. This implies that when you are sharing your vision, lessons, and challenges on LinkedIn, you are shaping your reputation along with that of your organization’s brand. Always remember that when people trust you, they will do business with you. For example, if you ever write about your company’s mission or share some of your early mistakes as a business owner, you would see greater engagement from team members and clients alike – their responses would be a lot more enthusiastic.
Showing up regularly with value
On LinkedIn, consistency will always trump perfection. You may agonize over creating the perfect post and even go weeks without sharing anything. You have to realize that the most successful creators post at regular intervals, even if not all their pieces are flawless. This means that the top influencers show up frequently instead of just on occasion. When you post frequently, it can do wonders for your visibility. Remember that the lifeblood of your brand is content – content is the fuel to the engine that your brand is. So, choose a frequency that you can maintain in this case. Once you have selected such a rhythm, make sure that you adhere to it no matter what challenges you face.
Engaging with your network authentically
A network is much stronger than merely being a number on a screen. Every connection can be an advocate down the line. So, when you nurture your reach well, it can often grow a whole lot more than what a company page would be able to offer in this particular context. You have to show intent in your engagement and do so with purpose. Your comments have to be meaningful, you have to celebrate others, and also share insights that can make somebody else’s bad day a good one.
Do not shy away from public engagement, considering it to be a distraction.
Using multimedia and visuals to stand out
Videos and visuals will inevitably stand out in a sea of text. A lot of professionals begin their journeys on LinkedIn with plain text, and when they start sharing videos and/or images, they experience a marked growth in engagement. They can draw a lot more attention with a properly placed photo, a selfie-like video, or an infographic. If you add visuals to your posts, it can make the content more memorable and approachable. It can be something as simple as a behind-the-scenes moment in your office. You can use your smartphone to record short videos as well. It could be a 30-second video of your trip or a story, and it will gain attention fast, even in busy feeds.
Telling relatable stories
Facts are important, but stories are more popular, and this is especially so on LinkedIn. You may never know that a story highlighting a project failure could fetch you greater engagement compared to showcasing another success. The response might catch you off guard because a lot more people might engage, comment, and share the post than would have happened otherwise, and this is all because such posts feel honest. Such stories stand out in scrolls that show only polished wins. The likes of struggles, humorous moments, and lessons can make your brand feel more memorable and human.
Publishing newsletters and articles to extend your reach
This is a crucial step in establishing thought leadership on LinkedIn. You can always start a newsletter on LinkedIn or write long-form articles on the platform so that you can expand your brand beyond your present network. Remember that people crave individual voices, and this can open up valuable opportunities for leaders. You can publish an insightful article each month on topics that are in your niche, or you may also begin a short newsletter for your followers. LinkedIn will take your articles and newsletters to people who are not in your immediate network if you post them regularly.
Know and understand that you will have to show intent and devote time to build your brand on LinkedIn. Focus on making your message as clear as possible and lead with authenticity. Post frequently, engage with meaning, use visuals, tell stories, and share deep insights. Adhering to all these steps can help you shape a presence that mirrors who you actually are as a person. With time, your presence would become more trustworthy, and you would attract better opportunities, thus building a network that will value what you represent.
