Digital marketing trends are something that cannot be ignored any longer. It does not matter what product or service you offer, or what industry you happen to be a part of. There was a time when companies did not need much more than a Facebook page and a website. However, the digital landscape is evolving at a rate of knots. The following are the major trends to look out for in 2020 in digital marketing.
Facebook is hitting a peak
Facebook no longer occupies the top position in the social media world. Forbes says that around 41% of its users are older than 65.
Kids like Instagram a lot
Instagram has risen like a meteor and it already has more than a billion users. This is an impressive achievement for sure.
Customer services would be dominated by chatbot
It is expected that from 2020 80% of businesses around the world would be using chatbot. This is because of the advantages that you get from the same. For starters, it provides you round-the-clock service.
Videos are not merely an option anymore
Is your business using videos yet? If not, you need to hop on to the bandwagon as soon as you can. You simply cannot keep up with video content by using text and the like.
Good content is still important
Content has now become a lot more important as well. Content marketing will continue to be an important part of digital marketing efforts in 2020. However, there is a greater focus now on making it nuanced.
Emails are becoming more customized
Email is still an important medium of communication. Billions of people around the world use it for various personal and work-related purposes. Emails are here to stay and email marketing would continue to be important as well.
Interactive content would become mainstream
Outgrow says that around 93% of the marketers believe that interactive content is extremely effective when it comes to educating the buyers. The buyers also like them because of how connected such content makes them feel with the brand.
Verbal interaction would continue to grow
Experts say that in 2020 companies would use voice search strategy as it would help them be relevant. It would help them create an optimized and unique experience for their customers.
Messaging apps would be used more for marketing
It is expected that in 2020 more companies would use messaging apps to market their products and services. They would be using more interactive and video content for engaging the users.
Omnichannel marketing would become vital
Companies would use more omnichannel marketing in 2020 because it can create at least 300% more engagement compared to a single-channel approach. It also helps increase customer retention, purchase frequency, and average order value.