The web has come a long way since the beginning of early ’90. The initial version was Web 1.0, predominantly utilized for sharing information and interacting with users. In early 2000, Web 2.0 came into the picture, allowing user-generated collaboration and content. The next generation is known as Web 3.0, which is beginning to take […]
Approximately 87% of online marketers make use of video content within their digital marketing plan. If you are in the remaining 13%, you have come to the right place. But, even if you fall under the category of 87%, you can check out the basics and advanced aspects of video marketing and how to make […]
Are you looking forward to choosing the ideal color scheme for your brand? Do you want to make use of the best colors on your business logo and website? This article will highlight the design tips for choosing colors wisely for your website and logo. You need to understand the psychology of colors and how […]
Digital Marketing is considered as an important tool for boosting businesses as it assists in gaining the attention of the customers. Over time, the industry has witnessed the utilization of various tools for overcoming the challenges within the domain. Lately, artificial intelligence has emerged as a crucial tool within this area. Once connected with concepts […]
One of the biggest Facebook trends for 2021 is that Facebook Live is back in favor. The usage of this particular feature of the social media giant has seen a year-on-year increase of 26.8% in the second quarter of 2020 compared to the same period of 2019 and it’s expected that this trend will continue […]
When you are trying to build a brand from scratch the first step that you need to take is to define the purpose of the same. The purpose of your brand is the very reason why your brand exists in the first place. Remember that there is more to this than the traditional business reasons. […]
The words ATL and BTL happened to be initially utilized in 1954 when Proctor and Gamble started paying advertising firms independently (plus at a separate price) from different suppliers. The latter dealt with further direct promotional ventures. In conclusion, broader marketing remained separated from direct marketing. The word TTL happens to be a relatively new […]
All of us utilize the internet practically daily. We choose the web to communicate, gather information, be entertained, complete various tasks, socialize, share files, buy or sell items, education, stay updated with what’s happening, learn, and various other purposes. Websites signify the webpages where we navigate or do what we want on the web. Websites […]
Designing a professional website doesn’t exactly have to be a daunting process, provided, you’re aware of the elements that a business website should have – without fail. Offered below is a rundown. Focus on the Experience Your visitors’ experience on your website can be crafted way before the website is actually designed. Even before you’re […]
Having a business Facebook page is mandatory nowadays. Probably there is no online business left that has not created its Facebook page. But not every business page has desired followers or engagement. Today, potential customers or leads search for a company even on Facebook in order to check the reliability as well as the popularity […]
The importance of web design as an SEO-friendly tool transcends mere aesthetics. As you keep reading this piece, you’ll actually find out what we mean. Now, SEO friendly web design can very simply be described as a process of crafting websites that can be easily crawled, understood and indexed by the search engines. The very […]
Digital marketing trends are something that cannot be ignored any longer. It does not matter what product or service you offer, or what industry you happen to be a part of. There was a time when companies did not need much more than a Facebook page and a website. However, the digital landscape is evolving […]